Amazon is generally the fastest growing online marketplace across the world, therefore, allowing the sellers from all over the globe to sell their products and services without encountering so many challenges. In the Amazon marketplace, the sellers get opportunities to offer their products to a large audience where the products are immediately delivered to the customers while the sale commissions go to the Amazon.
Because of the high number of sellers for different products on Amazon, there have been so many cases of trademark infringements which have not only been a problem to the sellers but also to the Amazon marketplace. Because of the increased cases of trademark breach by many sellers, Amazon has come up with a very good solution which is the Amazon Brand Registry which helps the Amazon and the brand owners to know the specific seller of the products that might have breached the trademark. Since the sellers can no longer claim to be the first brand on Amazon, they are required to have a trademark registration in order to get onto the brand registry. The brand sellers intending to get onto Amazon Brand registry are also required to have valid Amazon accounts.
For the Amazon sellers who are not the owners of the brands, they are required first to verify themselves as the rights owners of the trademarks. Amazon Brand Registry is a solution to trademark infringements that offers several benefits and advantages. Once you get onto Amazon Brand Registry, you can easily represent your brand on Amazon because of the full influence and control you get over your brand products. Amazon Brand Registry will give you more powerful search tools to help you easily finding content in a variety of Amazon stores. Amazon Brand Registry remove inaccurate content from your brand, therefore, increasing its safety. Getting onto Amazon Brand Registry is the surest way of getting the right support to boost or build your brand.
Most of the trademark registration processes take quite some time a maximum of nine months, but despite this, it is important to make sure that you correctly follow all the steps to register a trademark. Here is are some few but very crucial steps you should follow to register a trademark. A lot of trademarks on Amazon have been registered by other sellers in the marketplace thus the reason why it is good to conduct a trademark search and clearance first. Make sure that you use the required information when filling an application for trademark and some of the information required includes description of the goods and services sold on Amazon as well as the seller’s bio-data where after filling the application, submit it to an official trademarking body. Review of the trademark registration application by a lawyer is the third step to registering a trademark. The last step after approval of the trademark registration application is applying for Amazon Brand Registry